Since its inception, Guccivuitton staked out a position that meditates on the rich history of artist-run galleries while presenting content drawn from authentic regional material and vernacular culture. Its exhibition at ICA Miami demonstrated the collective’s interest in challenging notions of authorship, the traditional role of the artist, and the value accorded to institutional structures.
Within the museum’s Atrium Gallery, the artists built a four-story salesroom of customized storage racks, designed in collaboration with Jonathan Gonzalez, principal of the design firm Office GA. The racks were the primary aesthetic feature of the installation, speaking to the group’s ongoing interest in equalizing fine art, folk art, and design. Unsold works were hung within them and arranged by scale and medium, emphasizing their commodity status and raising the questions of value inherent to any gallery or museum. Works remained available until sold, and any visitor could function as a dealer, selling inventory to a collector.
Founded in the Little Haiti neighborhood of Miami in 2013, Guccivuitton comprised the artists Loriel Beltran (b. 1985), Domingo Castillo (b. 1984), and Aramis Gutierrez (b. 1975). After four years and this show, the trio disbanded, leaving Gutierrez as the lone director; the space continued as Tile Blush.